OUR ACHIEVEMENTS
Discover the selection of our latest achievements
Interested in this quick overview? Contact us . We will be delighted to present our agency to you in more detail.
HAVANA CLUB
HC7
Brand
Havana Club
Context
New identity, authentic and Cuban, for Havana Club 7 años rum
Service
Consulting & Models
Challenge
Combine the creative impulses of the Havana Club design agency with the industrial constraints of the suppliers

Our role
We had 3 focus areas:
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Marketing : always respect the authentic and exuberant identity of the initial design developed by the marketing teams.
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Industrial : limit the investment linked to the modification of the bottling line.
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Finance : - stay at a price level compatible with a premium rum produced on a large scale.
In concrete terms, our collaboration with the Havana Club teams (marketing, purchasing, industrial) during the 2-year development has resulted in:
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Investigation and approval of potential suppliers.
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development of the glass shape: design of glass plans and resin models to validate the overall shape of the bottle and carry out the tests on the bottling line in Cuba
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Research and testing of several uncoated papers to give a craft and very qualitative aspect.
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production of glass models in industrial conditions, printing of offset labels with embossing, gilding,
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development of a flat brass 3D embossing tool for a better embossing finish.
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industrial development of the bottle with the glassmaker and the drafting of precise specifications


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