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HAVANA CLUB

HC7

Brand

Havana Club

Context

New identity, authentic and Cuban, for Havana Club 7 años rum

Service

Consulting & Models

Challenge

Combine the creative impulses of the Havana Club design agency with the industrial constraints of the suppliers

HC7 Big 1.jpg

Our role

We had 3 focus areas:

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  • Marketing  :  always respect the authentic and exuberant identity of the initial design developed by the marketing teams.

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  • Industrial  :  limit the investment linked to the modification of the bottling line.

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  • Finance  :  -       stay at a price level compatible with a premium rum produced on a large scale.

In concrete terms, our collaboration with the Havana Club teams (marketing, purchasing, industrial) during the 2-year development has resulted in: 

 

  • Investigation and approval of potential suppliers.

  • development of the glass shape: design of glass plans and resin models to validate the overall shape of the bottle and carry out the tests on the bottling line in Cuba

  • Research and testing of several uncoated papers to give a craft and very qualitative aspect.

  • production of glass models in industrial conditions, printing of offset labels with embossing, gilding,

  • development of a flat brass 3D embossing tool for a better embossing finish.

  • industrial development of the bottle with the glassmaker and the drafting of precise specifications

HC7GROS3.jpg
Screenshot 2016-07-07 at 17.32.18.pn

Don't hesitate to contact us
to talk about your projects!

24 bis rue de Mora , 95880 ENGHIEN-LES-BAINS

agence@principe-actif.eu

+33 (0)1 34 17 15 93

© 2019  by PRINCIPE ACTIF. All rights reserved

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