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CHIVAS XV

Brand

Chivas

Context

The launch of CHIVAS XV whisky, a new 15-year-old blend, which becomes the whisky of all celebrations.

Service

Consulting & Mock-ups

Challenge

For this novelty with a golden look, we had to work particularly on the GOLD colour developed in Off-set UV. For this whisky, which challenges the codes of its category, 

CRXV-Pack_and_Bottle-Angle.jpg
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For this novelty with a golden look, we had to work particularly on the GOLD colour developed in Off-set UV. 

For this whisky, which challenges the codes of its category, we developed a 3D embossing tool with an artisan engraver and embosser, Meilleur Ouvrier de France, to simulate an "orange peel" effect.

 

Our agency was responsible for manufacturing the label and case prototypes and for passing on the technical file to the industrial supplier.

Our role

Don't hesitate to contact us
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agence@principe-actif.eu

+33 (0)1 34 17 15 93

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