Chivas Regal Ultis
In October 2016, Chivas Regal launches CHIVAS REGAL ULTIS, its new luxurious and captivating whisky.
It is the « Ultimate celebration of the heart and soul of Chivas Regal » according to the brand. This first ever blended malt whisky
from the House of Chivas Regal contains 5 signature single malts in homage to the 5 Master Blenders who have spent their life's work mastering the Chivas Regal house style since 1909.
Since the beginning, the Chivas Innovation team, in charge of the Ultis launch, has solicited our collaboration to bring their
design agency creations to life. Together, we’ve taken up numerous packaging challenges:
# How to implement the bespoke CHAMPAGNE GOLD colour developed for the product,
across the different materials of the pack (metal, paper…)?
# How to adapt the initial design according to the industrial constraints?
# How to highlight the iconic diamond pattern of the product, on the bottle and on the gift box?
Several development steps have articulated the project:
# Colour development tests on the label and the cap in order to get the perfect CHAMPAGNE GOLD
# Development of the 3D embossing for the diamond pattern on the gift box
# Research and selection of the paper combining aesthetic and technology
# Conception of bottle and gift box mock-ups
# Rework of the bottle shape and finalisation of the technical plan
“A packaging project which lasted two years and that we are very proud
to have been part of, until the end!”
But the story isn’t over…
Once the packaging of the product was finalised, the marketing team asked again for our expertise: this time, it was about to develop
all the POS items that were meant for the bars and sales animations (drinks ritual, ice buckets, ice tongs…).
We have adjusted the design of Chivas Regal creative agency to make them technically feasible and found the best providers
specialized in very high qualitative items.
First with a small production of around 200 items for the Pernod Ricard big annual convention, we’ve moved after
to a real production of thousands of pieces…
So all Chivas consumers could enjoy a perfect moment with a glass of CHIVAS REGAL ULTIS.
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