Administrative & financial manager
A communication & packaging agency that is capable of promoting every aspect
of a brand
Principe Actif was founded in 2009 with a desire to bring together design and technique as well as using traditional French skills to promote and develop brands.
A vision from Catherine and Eric Duchêne backed with their experience in the industry: both former managers with Cadburry Scwheppes (Catherine in quality assurance and Eric in packaging development), then moving onto design (Catherine in Printing and Eric as Production Director for Landor).
Soon after the beginning of the company, Sandrine joined the tandem to ensure projects ran smoothly, followed by Cécile, after an experience as brand manager with LVMH and then with Pernod Ricard.
Since then, the team offers its expertise and know-how in many different areas, from luxury goods to perfums, cosmetics, wines, spirits or B to B.
A talent pool
As a coordinator of your project, we rely on a pool of talented professionals who work with us to overcome each challenge.
From whatever sectors they are from, (creation, luxury, printing, 3D modelling, photography, retouching, PAO or web), these highly skilled professionals share our values our commitment to excellence.
We like to think differently, question all preconceived ideas and find unique solutions.
Nothing frightens us!
To deploy the BRAND STRATEGY.
To Design and produce all the elements to magnify the brand,
its signature image, its history and its visual identity.
______________________ Our fields of expertise ______________________
# Creation: graphic design and volume, limited edition design
# Production: Mock-ups and prototypes for bottles, gift boxes, labels
# Packaging consulting: pushing forward technological innovation, strategic advice and manufacturing support
# Design and manufacturing of marketing products, displays and point-of-sale
# Single-piece production
# Advertising campaign adaptation
# Photo shoots and retouching
# Brochure, flyers and press releases printing
# Booths for professional trade-shows
# Corners, show-rooms and points of sale
# Event organization, space privatisation
# Design of companies’ lobbies, offices and professional premises
Discover a selection of our latest realisations.
You are interested in this overview? Contact us, we’ll be pleased to present our agency in more detail.
“Creativity is intelligence having fun”
Havana Club Prestige Range:
Seleccion De Maestros, Tributo, Union, Maximo
Consulting & packaging development
Place the client at the heart
of our business
When we undertake your project, we select and coordinate a flexible and highly responsive team dedicated to each mission.
Our priority: to anticipate your expectations.
Promote exceptional know-how
We have the will to value the French design know-how and to associate it with a modern style.
For luxury sector projects, we collaborate with some of the most respected and talented craftsmen and craftswomen, issued from Grands Ateliers de France and Association Prestige et Tradition.
We let our imagination run free
We have decided to eliminate the word IMPOSSIBLE from our vocabulary so that we can carry out your most unusual projects.
Respect man and the environment
We constantly seek ways to reconcile:
# Environmental protection
# Social justice
We also happen to believe that LUXURY and ETHICS are perfectly compatible.
24 bis rue de Mora
95 880 Enghien-Les-Bains
01 34 17 15 93
Getting here by public transport
Paris Gare du Nord / Enghien les Bains
Line H > 12 min by train